At WooThemes we have 10,000 tickets a month. That's a lot. Like a lot a lot. When you're talking about numbers this big if we can redesign our products to make them more intuitive and reduce our support load by 5% that's 500 tickets a month! That's an entire ninja!

That's why one of the things I want to start looking into is the user experience of all of our products. If we can do less and make our existing products easier to use that will serve us better than adding yet more products that will increase our support load.

One of our products that I think could use work is Table Rate Shipping. It's one of our most configurable and powerful products. The downside of configuration is that it's also complex. It's not one of our top selling products but it is one of the products that needs the most support. Clear candidate for a redesign.

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