The Best Things About Migrating to Shopify

I previously wrote about some surprises migrating multiple Xero Shoes WooCommerce sites over to Shopify.

That post focused on the myths about Shopify and how some things that work really well in WooCommerce don’t quite translate to Shopify.

This post looks at the flipside: the expected changes that turned out to be enormous wins for Xero Shoes. πŸ’ͺ

From server reliability and instant reporting to a fast, usable admin, Shopify removed whole categories of work that used to consume developer, marketing, and customer service attention. πŸ‘‡

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Three Surprises From a Shopify Migration

Shopify Migration Surprises

If you’re an ecommerce developer or considering replatforming an ecommerce site to Shopify, this post is for you.

It’s the last day of the year and I’ve spent more than half of it working on large multi-store migration for Xero Shoes. Earlier this spring, a decision was made to move all of our websites to Shopify.

The two main sites are XeroShoes.com and XeroShoes.eu, with a wholesale site scheduled to move in early 2026.

We migrated years of data, worked with a Shopify Platinum Partner agency to build a new theme, and most importantly, ended up with an apples-to-apples comparison of the same business running on WooCommerce versus Shopify.

And the results were illuminating.

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How to Race 33% Faster

Patrick crossing the finish line for a triathalon

Two weeks ago I raced in my first-ever triathlon. πŸŠπŸš΄πŸƒβ€β™‚οΈ

Miraculously, I did not drown, crash, or collapse. I actually finished. πŸ˜…

I practiced the bike portion four times:

  • Sep 2 β†’ 10.2 mph
  • Sep 4 β†’ 10.5 mph
  • Sep 11 β†’ 12.2 mph
  • Sep 17 β†’ 12.4 mph
  • Sep 21 β†’ 16.5 mph (race day)

My fastest practice time was 12.4 mph. On race day, I zoomed at 16.5 mph! That's 33% faster! ⚑

Not because I suddenly got stronger. Not because I learned a new technique or was drafting the bike in front of me.

I raced faster because there were no blockers:

  • We had our own lane on the road.
  • Police waved us through intersections
  • Volunteers held signs showing the way.

I was able to accelerate and keep moving at my top speed for ~45 minutes. The only thing I had to do was push with my legs and steer.

My practice route has 2 stop lights. It doesn't sound like much. But you lose all forward momentum and spend a lot of energy to ramp back up.

If you want to move fast you need to accelerate to max speed and then stay there as long as possible. Anything that slows you down wastes momentum.

To move quickly in business, tech, and life remove blockers before you start moving. It's a marvel how fast you can actually move.

How to Make the WooCommerce Sale Price Accessible

How to Make WooCommerce Sale Price Accessible

I recently joined Xero Shoes. They're one of the largest WooCommerce stores in the world. And as luck would have it we received the results of an accessibility (a11y) audit right after I started. That meant my first project is to dive deep into accessibility with WordPress & WooCommerce.

And the first item I looked into was making sure our sale prices were accessible. πŸ‘‡

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Seek Opportunities to Cut Your To-do List

Seek Opportunities to Cut Your To-Do List

We live in a world where there's always incentive to do more.

  • Write more blog posts for organic SEO
  • Tweet daily
  • Create Tiktoks to promote your products
  • Write unique content for your premium email list

And after a while it just adds up and you're paralyzed with an unending to-do list. I've found that the more on my todo list the less I actually get done. The more I can focus my attention with a clear priority for the day the more productive I am.

Recently I've been looking for ways to cut down my to-do list. Not by evaluating each individual task, that takes a ton of time, but by preventing tasks from getting on my list in the first place. I want to create rules so I know where I should spend my time.

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Top Down SEO Research

Top Down SEO Research

β€ŠHello internet friends. Today I want to share some of the awesome SEO work that I've been doing at eCommerceFuel. πŸ€“

If you're familiar with SEO research, a lot of writers come up with a list of topics they want to write about and then they will search for keywords related to that topic. They'll find a keyword somewhat related to their topic, they'll write about it, and hope that it ranks. 🀞 I call this bottom-up SEO research.

Then there's what I'm calling top-down research. And the hard part is you start the process ignoring what we want to speak about at first, doing all of the SEO keyword research, grouping everything, looking at the volumes (number of searches), and then from that list deciding which keywords we want to write about.

The benefit to doing keyword research this way is you know if you rank well you'll see decent traffic. And it prevents common problems like keyword cannibalization which can happen when you don't make an SEO plan.

Let me show you how I follow this process and how it drives traffic for eCommerceFuel:

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