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Some people think that support is this giant black hole where you throw money to make sure customers don't hate you. That belief is why so many companies have such crappy support. They do the bare minimum to make sure their customers don't leave. I guess I understand this line of thinking but it rubs me the wrong way. While you can put in the bare minimum you could invest in your support and build resources and useful assets for future projects. With our upcoming WooCommerce 2.3 release we did just that.