Something I've been thinking a lot about recently is how I can help store owners succeed. WooCommerce doesn't have every imaginable feature but it is complete enough for a huge number of store owners. What I mean by that is that in terms of functionality WooCommerce is a very viable option. Newsletters – check, bundles – check, subscriptions – check, tracking numbers for shipping, check; you get the idea.
The problem for many store owners isn't a lack of features it's that they don't know how to run an e-commerce business. And that's no slight against them. Do you add intelligent recommendations or do you write blog posts to bring in more traffic?
There's no right answer and no guide that can give you all of the answers. You have to learn how to run your e-commerce business. Learning from other businesses is great but you have run your own experiments and see what works for you.
While I can't give you the perfect e-commerce quick start guide what I can do right now is tell you what not to do.
