One of my favorite things to do is collect data. I love collecting ALL the data because you never know when you need it and if you collect it you'll always have it when someday you could find a use for it. This brings me to one of my favorite quotes:

“What gets measured gets improved.”

Robin S. Sharma (inspired by Peter F. Drucker)

There’s some truth to this. And lucky for us website speed is easy to measure, breakdown, and analyze. And this is important because what works for one site might not work for another. So if you're looking to improve your site speed we always want to measure & confirm our sites are getting faster.

You've built a website – congratulations! Now you can venture on the eternal quest to optimize it (speed it up).

Why is website speed important? The one-sentence summary is: No one wants to wait. 

The less time people have to wait, the more time they have to browse your site and convert — whether that means filling out a lead generation form or checking out on your eCommerce store.