How to Sound Like an Idiot While Introducing Yourself

Business Man Introducing Himself

This is a story about how I'm terrible with introductions and how I'm going to fix that.

I was at a conference recently. And before the conference a group of attendees got together to form a sort of mastermind group. We were there to talk about business problems and I was really excited to be invited to this group.

Since most of us didn't know everyone we started with introductions. And the host asked us to share our name, where we live, and what we do. Pretty standard stuff right?

Well as I was listening to other people introduce themselves I started going through my introduction in my head. Do I share this detail? Is this job title too boring? Should I be funny? How funny?

My palms started sweating and I was only one person away. I pan the room as all of the eyes turn to me. It's my turn. And here's the pile of garbage that came out of my mouth.

I'm Patrick Rauland from Denver Colorado.

Off to a good start! I said my name & where I love correctly! This introduction is going to be amazing!

I'm not the smartest guy I just make a lot of mistakes.

The host mentioned that we were all smart people which was why we were invited and I tried being humble and making a joke about it. It probably would have been funny if I pulled it off. But if you don't well you feel like not the smartest guy.

I used to do a lot of stuff with WooCommerce. So yeah that's what I'm doing now.

And when I finally said the most important part of the introduction I totally flubbed. I still don't have a solid definition for what I do. It's a bit of a challenge because I don't do one thing. But what came out of my mouth was terrible.

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Technology is a Double Edged Sword

Robot Teacher

There's a recent article on Business Insider on how retail stores are closing and they predict it could affect 6 to 7 million workers.

And from all of the headlines (1, 2, 3, & 4) it seems inevitable that many retail locations are going to close. And this will mean the end of some jobs. But it isn't without hope.

A Trip Down Memory Lane

In 1979 the first spreadsheet software was created. It was called VisiCalc and it worked on the Apple II.

Now spreadsheets existed; they were just created manually (read: by hand). So when the owner of the company asks you a question like: “What happens to our profit if we increase production by 5%?” you would have to take the spreadsheet back into your office. Erase all of the existing data. And rewrite all of the affected cells. This could take the whole day. Or if the spreadsheet was especially big it could take multiple days.

After VisiCalc came out it took seconds. You would think this meant the end of accountants right? But it didn't.

Since 1980 (a year after the software came out) 400,000 bookkeeping and accounting clerk jobs disappeared. But 600,000 accounting jobs (different than accounting clerks) appeared (source).

So even though the costs of accounting dropped dramatically the jobs didn't disappear as they should have. That's because as the price fell people wanted more of that product. They wanted to ask more questions:

  • What if we decrease production by 5%?
  • What if we give everyone a 5% raise? What about 6%?
  • What if we could increase the efficiency of our production staff by 10%?
  • What if the whole company took off the week of Christmas?

Now it took just seconds. So businesses were able to ask more questions and make better decisions.

Old jobs were eliminated. And new jobs (where people had to use computers) were created.

Back to the Present

So new technology doesn't mean jobs die. It means some jobs die and new ones get created.

As Americans continue to buy more online it will mean the end of some retail jobs. But as we lose those jobs new jobs are created.

Lowe's has this robot they're testing in stores. And while it will eliminate a few retail jobs it could mean more jobs in manufacturing (robots) and in software (for robots).

And there are new jobs in logistics to handle all of the online purchases.

Higher Skilled Jobs

As we eliminate retail jobs which are low skill jobs and replace them with robot manufacturer & software developers which are high skill jobs. It becomes pretty clear that we need to keep growing and educating ourselves.

For the average retail worker (read: minimum wage) this can be expensive. And I worry about the growing inequality between classes. Those who can afford to learn new skills will succeed and those without will likely desperately look for those last retail jobs.

These are societal issues that we'll have to figure out. But for right now as retail jobs are lost start looking to learn new skills. Learn skills that let you create. Things like:

  • Writing
  • Software development
  • Marketing
  • Product development

These are skills we'll need for a long time. They might be automated (or partially automated) someday. But in the meantime they let you create things and earn a solid income. The key is see the changing landscape, educate yourself, and move into a higher skill profession.

One Feature Missing from the Top 50

Working Remotely

LinkedIn published their list of the top 50 companies that people want to work at. And there's a few things that most of them have in common.

  1. They're almost all technology companies (Google, Apple, Amazon, Facebook, etc)
  2. They are aggressive finding the best employees. They have very competitive wages, they have perks like Amazon's Leave Share program for spousal paternity/maternity leave, and they usually have a bit of fun at work.

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3 Takeaways from Shopify Unite

Tobi Lütke on stage at Shopify Unite

I've been in the eCommerce world for a while. And generally speaking I'm a fan of open-source platforms because you can customize anything and there are no restrictions.

But Shopify has been growing like crazy. And I wanted to poke my head in and see if it's something to look at. So I attended their 2nd annual Unite conference.

I learned quite a bit. And I got to know the company a little better. If you're thinking about using Shopify for an upcoming project keep reading.

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Why High Performing WordPressers are Unemployable

Business Man on Street

Last week Jake Goldman, founder of 10up, sent out this tweet:

Basically wondering why 10up's applicants only seem to stay at their previous job for 1 or 2 years. I weighed in on how employees need to feel in control & they need to be committed.

Which turned into issues in management which turned into issues in employee expectations. And all of these are valid. They all impact how long someone stays at a job. But as I thought about it some more. I think there's another issue.

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Metorik: The Missing Analytics for WooCommerce

Metorik Banner

I've written about WooCommerce reporting in the past. And at that time the best solutions were plugins you installed yourself. That's no longer the case. Metorik is a service designed specifically to understand your WooCommerce data.

Metorik was created by Bryce Adams who used to work for WooCommerce. So it's well built, well designed, and it enhances the reporting experience in WooCommerce. And not just a little bit. But a lot.

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Have You Heard of Trypod?

Woman Listening to Headphones

The month of March is all about #trypod. It's a month long campaign between dozens of podcast producers to get people who are podcast fanatics (that's me) to recommend podcasts to others (that's you). Since I find podcasts so valuable I'm helping out.

I'm going to share my favorite podcasts and why they're my favorite. I'll also share some podcasts I used to love and why I no longer listen to them. And then I'll share how I listen to my podcasts efficiently.

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What do you do?

mountain peak with flag - mission

It's been more than 6 months since I left my job. And when someone asks me what I do I still don't know how to answer. Because I've done a bunch of things.

  • I helped a WordPress software company market their products.
  • I helped debug a few WooCommerce bugs.
  • I helped a WordPress VIP company with a proposal for an e-commerce project.
  • I'm helping a hosting company create infrastructure made for WooCommerce.
  • I'm helping WooCommerce choose topics & speakers for WooConf.
  • And this whole time I've been making e-commerce courses for Lynda.com.

So it's hard to answer. Do I go with what I'm working on today? Do I go with what I've been doing the longest? Or do I go with what I want to be working on?

Mission

I've found that what I do on a week to week basis varies quite a bit. But my mission has been pretty consistent:

Help people build their own business

And e-commerce is an arena where I have a lot of expertise and can help them succeed.

Plans

Some people obsess over plans. They want to have a 1, 5, & 10 year plan. And they stick to these plans even when they shouldn't. And I think this is because many people don't know how to make an impact in this world without large & complicated plans.

But large and complicated plans don't guarantee you make an impact. They just guarantee you'll accomplish some thing at some point. And this resonates with something that Seth Godin said:

A ten-year plan is absurd. Impossible, not particularly worth wasting time on. On the other hand, a ten-year commitment is precisely what's required if you want to be sure to make an impact.

And this is how I'm approaching my business. I have a mission: to help people build businesses. And anything that falls under that mission is something I would consider working on.

I have a 2-3 month plan and when I finish that plan then I start a new 2-3 month plan.

I'm working on different course ideas, talking to companies, and helping individuals. And my plans keep changing. And for right now that's okay. I'm trying lots of things and figuring out where I can make the most impact.

It's still a tough question when someone asks me what I do. But at least now I answer with:

I help people build online stores.

It covers my mission, provides a hook if they're interested, and it keeps my options open.

So if you have trouble answering the “what do you do question” just think about your mission. It's the most true thing you can say anyway. You can always go into more detail if they express interest.

Habits Over Motivation

Man Running Through Town

Thursday morning was cold. The weather was slightly foggy & overcast, and I foolishly only brought running shorts & a t-shirt. Despite the conditions I ran 3.2 miles and I had an 8:57 minute pace which is the best time I've had in over a year!

This past year I've been hot & cold with running. On average I ran twice a month. But there were months where I didn't run at all. And one month where I ran eight times. There was no consistency. And every time I started running after a break I had to start all over again. Running 12 minute miles which is pretty bad for me.

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