Today I presented How to Use Marketing w/o the Shenanigans at WordCamp Milwaukee which focused on getting the most conversions from your contact forms.

Abstract

• Contact forms are hard
• For each field you add you lose conversions
• Gathering data isn't a bad thing
• We can get data without bothering the user
• Several plugins already have this functionality
  • Contact Form 7
  • Gravity Forms
  • Ninja Forms

Here are the slides from my presentation.